Nivea Soft Fresh Batch 2022 announces winners of its nationwide digital influencer contest

In a move to celebrate budding content creators across the country, Nivea India has announced the list of 60 winners of the second edition of its ‘Soft Fresh Batch’ at an event held recently.

As part of this, the 60 winners will feature in Nivea digital ads, celeb-style photoshoot with Rohan Shrestha and they also won personalised Nivea Soft packs, a smartphone, and a limited-edition jacket, along with a year-long contract with Nivea India to help them kick-start their influencer journey.

The event also witnessed several content-creation workshops and meet and greet sessions with influencers like Nagma Mirajkar and Ashi Khanna, and more. 

Nivea India has provided a platform to aspiring influencers with personas of fashionista, entertainer, sporty and smarty and for showcasing their talent in the nationwide digital influencer contest.

Since the first edition of Nivea Soft Fresh Batch garnered a lot of excitement, there were over 1,20,000 entries from youngsters enrolled in over 1,200 colleges across the country, i.e. 6x entries in comparison to the premier edition, causing a viral stir amongst Gen-Z girls.

With an interactive filter and vernacular campaign on Moj, the collaboration tapped into a wider Indian influencer network with a huge audience base that takes on trends and challenges.

The vernacular campaign which was rolled out in English, Hindi, Bengali, Tamil, Telugu, Kannada, and Malayalam also helped creators showcase content using the interactive Nivea Soft Fresh Batch filter.

It helped the skincare brand in garnering a strong brand recall for the four unique, limited-edition persona packs of Nivea Soft - Fashionista, Sporty, Entertainer, and Smarty.   

While the contest saw interest from Gen-Z content creators, there was extensive participation from metro-cities like Mumbai, Delhi, Kolkata and Bangalore, to emerging regional markets like Surat, Pune, Nagpur, Bihar, Uttarakhand, Jammu and Kashmir amongst others.   

Neil George, Managing Director, Nivea India, said, “At Nivea India, we believe we can use the very strong digital ecosystem to build strong engagement bonds for the brand and our core target audience of Gen-Z girls. Nivea Soft Fresh Batch is an annual initiative and helps us not only build a lasting brand affinity but also empower the digital journey of every budding content creator across the country. Staying true to our core philosophy of Care Beyond Skin, we are looking forward to providing a credible platform for the future generation of Indian content creators by helping them kick-start their fresh influencer journeys with Nivea.”