Product design and sports performance brand Oakley has unveiled the remake of Bob Marley’s iconic anthem ‘One Love’, as part of the brand’s 2020 ‘For the Love of Sports’ campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift.
The video:
The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.
American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference. Most recently, Celeste won the 2020 Brit Rising Star Award and was named the number one breakthrough act on the BBC Music Sound of 2020 List.
Oakley’s ‘For The Love of Sport’ campaign honours one of the most universal passions — that of sport. During the writing process, Oakley interviewed those with an intimate connection to sport — its global network of athletes. In conversation, they explored the unifying qualities of sport through their personal journeys, including recent stretches of solitude and peaks of frustration. Their reflections revealed a commonality between them — sport’s ability to push through boundaries, and overcome adversity, even during the toughest times.
“Sport has the power to evoke emotion, whether participating or spectating”, said Ben Goss, Global Marketing Director, Oakley. “And the world is in a fragile place right now. By sharing what drives us and our athletes, this love of sport, our hope is that it can have a positive impact on uplifting the community during these uncertain times.”
The globally recognised ‘One Love’ track by Bob Marley was a call for unity in 1965 when it was first released and its message still rings true, 55 years later, during the year that would have been Marley’s 75th birthday. The Oakley remake preserves the song’s uplifting chorus and chords that inspired a generation and refreshes the verses to captivate a contemporary audience.
The official music video went live on Oakley’s YouTube channel and Instagram TV and the song is also available to stream on Spotify and Apple Music.
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