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Ajio has recently given its social and content mandate to OML Entertainment’s branded content arm - Global Creator Network (GCN).

 GCN will look after end-to-end executions of campaigns and content that will help Ajio stay ahead of the competition.

GCN will work to design and craft innovative, engaging and effective content for Ajio in tune with the current trends and tastes. Ajio, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative.

As a part of the mandate, GCN will build a brand strategy, social campaigns with IPs, and creator’s activations and enable the brand to build a community of like-minded people across various social media platforms such as Facebook, YouTube, Twitter, and Instagram. The digital marketing communication will be designed to elevate the brand’s presence in the minds of the consumer using effective branded content strategies.

Devarshi Shah, Senior Vice-President, Branded Content, GCN, said, "As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that is futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”