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SBI Life Insurance has leveraged Children’s Day to build a strong property, ‘#DilBacchaTohSabAcha’, on digital to communicate the importance of approaching life with the zest and enthusiasm of a child and to live in the moment, free from worldly worries. #DilBacchaTohSabAcha acts as a key instrument to advocate SBI Life’s efforts in the CSR space.

This Children’s Day, SBI Life Insurance along with Muskan Foundation supports the cause of equal education to every MDVI (multiple disabilities with visual impairment) child of the NGO and prepare them to live an independent, confident and happy life.

To promote the cause, the brand has also released a video:

The video:

The celebration of Children's Day in India dates to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education.

‘Child Welfare’ has emerged as one of the core themes under SBI Life’s CSR initiatives over the years.

Muskan Foundation is the only school in Mumbai that provides services to children with MDVI. Besides providing holistic support to both children and their parents, the NGO is well equipped with trained staff in MDVI that follow multidisciplinary approach to work along with therapists to design a suitable program for children.

Through this programme, SBI Life Insurance will continue to support Muskan Foundation in providing special education and therapy services to children with multiple disabilities and also facilitate counselling to parents and spread awareness.

According to the UNESCO New Delhi report on ‘State of the Education Report for India 2019: Children with Disabilities’, 75% of children with disabilities at the age of five years and 25% between 5 and 19 years do not go to any educational institution. Taking a cue from this situation, which has been a major impediment in India’s economic growth, Dipti Gandhi’s goal is to provide structured assessment, diagnosis and consultation to the differently-abled children.

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