One Plus launches new single with rapper Naezy for its content property OnePlus Playback

Along with JetSynthesis, the initiative was launched to revive and promote the era of Indipop music videos and singles in the country

BuzzInContent Bureau
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Mobile phone brand One Plus, along with Jet Content Boutique, has launched a music video with India’s famous rapper Naezy. This is the seventh single to be released from the exclusive property, OnePlus Playback, by the brand. The content property was launched to revive and promote the era of Indipop music videos and singles in the country.

In line with OnePlus’ tagline ‘Never Settle’, ‘Rukta Nah’ traces the unstoppable journey and experiences of a rapper. Naezy has used lyrics about living a carefree life, taking on challenges and overcoming obstacles without any apprehensions. Inspired by the DIY spirit, Naezy directed the music video in London.

Riding high on the popularity of its music videos, ‘OnePlus Playback’ has a line-up of singles to launch with some of India’s most popular and favourite music artists. Some of singles include Guru Randhawa’s ‘Ishare Tere’, Jonita Gandhi’s ‘Taajub Hai’, Rahat Fateh Ali Khan’s ‘Dhadkane’, Neha Kakkar’s ‘Dil Chahiye’, Neha Bhasin’s ‘Meri Odhe Naal’ and Divine’s ‘Teesri Manzil’ among others.

Rajan Navani, Vice-Chairman and Managing Director, JetSynthesys, said, “At Jet Content Boutique, we are shaping the alternative music culture in India by collaborating with leading Indian music artists. Given the wide popularity and growing appetite of different genres among our audience, music has emerged as a significant focus for us. We are delighted to announce Rukta Nah by Naezy for all the hop-hop music lovers.”

One Plus JetSynthesis Indipop music videos