Post Thumb

Oppo and Discovery channel have partnered to launch the ‘Life Unscene’ campaign, a series of two short videos where surreal scenes were captured using the Oppo Reno 5 Pro 5G. The first video premiered on Discovery Channel, TLC on May 1, 2021.

The ‘Life Unscene’ campaign will follow two ace new-age video creators Ganesh Vanare and Anunay Sood, as they leave behind the hustle and bustle of city life, taking routes less travelled to discover intriguing cultures, people, music, food, and places. Ganesh and Anunay captured their experiences across Kurseong, the land of white orchids in Darjeeling, and Sandakphu, the highest peak in West Bengal, through the lens of Oppo Reno5 Pro 5G.

The first episode:

The ‘Life Unscene’ campaign comprises two-part special videos that feature two hidden gems of India. Ganesh Vanare trekked to Sandakphu Phalut, nestled high up in the Singalila Ridge on the Indo-Nepal border. The journey took Ganesh to a stunning altitude of 11,950 feet on Sandakphu, with unparalleled views of Lhotse and Makalu, the fourth and the fifth highest peaks in the world, flanking the majestic Mt. Everest. With a panoramic view spanning over 220 degrees covering more than 26 breath-taking peaks of Bhutan, Sikkim, and Nepal, the trek is a photographer's delight.

On the other hand, Anunay Sood headed 30 km off Darjeeling to the hamlet town of Kurseong, aka the Land of White Orchids, named after the abundant flowers, which add colour and beauty to its hill slopes. A favourite escape to recuperate and rejuvenate since the 1800s, Kurseong’s charming landscape continues to be a serene and cool getaway from India’s hot summers.

Damyant Singh Khanoria, Chief Marketing Officer, Oppo India, said, “We are thrilled to partner with Discovery India for ‘Life Unscene’ to unveil the hidden secrets of India through the lens of our videography expert, Reno5 Pro 5G. As always, Oppo stands committed to bringing meaningful innovations that empower our consumers to explore the world. Our campaign with Discovery showcases how easy it is to capture amazing memories with the Reno5 Pro 5G.”

“Life Unscene is an exemplary show that raises the bar of storytelling. We’re excited that our partnership with Oppo has allowed us to push the boundaries on content production to transport our viewers to an unimaginable world of beauty. We at Discovery believe in bringing factual stories to our audiences that not only enlighten them but leave them with an enriching experience and a better understanding of the world,” said Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery.