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Phone brands have been using content marketing to engage with consumers for long now; becoming their poster child of marketing strategy in recent times. Putting their best foot forward, and keeping in mind the new approach, Oppo, Vivo and Nokia have announced the launch of their content-heavy campaigns.

Vivo has come up with its campaign ‘Real People, Real stories’ that attempts to bring real stories of people who are making a difference with their work, and to provide a platform to the community of young aspiring filmmakers to showcase their talent to the world by telling real stories from various parts of India.

Nokia has launched ‘48 Hours of Change’, a user-led project that encourages people to create and capture positive changes they brought about in 48 hours in their lives and communities.

Oppo associated with filmmaker Imtiaz Ali, where he has shot his latest short film ‘Eyes For You’ on the Oppo Reno5 Pro 5G phone. The brand launched another film where Ali has shared his experience of shooting the main branded film with his Oppo camera.

While the campaigns have been launched around the same time and with the objective of promoting the video quality features of the phones, each campaign has a completely different insight, execution and treatment.

Oppo’s ‘Eyes for you’

Oppo’s campaign aims to motivate new-age video creators to imagine the infinite possibilities, shoot beyond limits, and be their own storytellers. Shot on a smartphone, it aims to push the new-age creators to go beyond the normal and aim for new horizons with technology that enables them to create superior content on the go.

‘Eyes for you’ film:

Ali’s experience film:

The film shot on Oppo Reno5 Pro 5G is an example of technological innovation by the brand in the video creation category to enable a smartphone to be used for shooting.

Damyant Singh Khanoria, CMO, Oppo India, said, “At Oppo, we strive to introduce best-in-class technologies for consumers. The Oppo Reno5 Pro 5G is a shining example of this. Its exemplary video capabilities, especially the AI Highlight Video feature, have been applauded by creators and consumers globally. Our partnership with Imtiaz Ali showcases the magic that the Reno5 Pro 5G is capable of. ‘Eyes For You’ is shot on the device. This collaboration aims to inspire new-age creators and give wings to their boundless imagination.”

Vivo’s #DelightEveryMoment

In the last year, people from different parts of the country have come forward to lend a helping hand and fight against the Covid-19 battle. People are adapting to new ways of expressing their emotions, and the smartphone has emerged as the most significant part of our lives – be it to study, work, to get entertained and express yourself. Taking this thought forward, Vivo has created two inspiring stories, which have been shot on a Vivo smartphone.

The campaign highlights the attempts of people making a difference with their work, bringing #DelightEveryMoment to people around them. The brand has also created a platform that will bring many such heart-warming stories of human connections to the world aimed to delight the audience. Young directors who wish to shoot for Vivo and more people with compelling stories can also write to Vivo India on to capture their stories.

Speaking on the launch of this initiative, Nipun Marya, Director, Brand Strategy, Vivo India, said, “We all have fought through 2020, one of the toughest years in history but there are so many people who have been working hard to help someone every day. The campaign Real People Real Stories is a reflection of what Vivo stands for as a brand. A brand that is young and aims to bring joy to humanity. Going ahead, our aim is to bring many more heart-warming stories to the forefront and give more filmmakers a platform to showcase their talent to the world.”

The first film, shot by filmmaker Samay, presents the story of Anuradha, founder of Reach, a school for children with learning. Shot by a Vivo smartphone, the movie captures how technology helped in staying close during the pandemic. With assisting Shoojit Sircar in the past, Samay has worked with some of the leading brands in India, along with directing short films such as ‘Ten past twelve’ and ’Madhab’.

The first film:

The second movie is a story of a woman from Lucknow who pursued her dream for a bakery and creates recipes that are healthy and enjoyed by everyone, including those who face lifestyle chronic diseases such as diabetes. The film has been shot by Sagar Kapoor in Lucknow and encapsulates the essence of how little things matter while you are working towards building your dreams.

The second film:

Nokia’s ‘48 Hours of Change’

Against the backdrop of the unprecedented year gone by, the project aims to emphasise the importance of believing in one’s own ability to create positive change for the better. Shot on different Nokia smartphones, known for their signature two-day battery life, these varied stories reflect the limitless possibilities when people actively seek and embrace change. The project features influencers from India, Latin America, US, Middle East, Australia, Africa and Europe, sharing their answer to a simple but thought-provoking question: What change can you make (and capture) in 48 hours? It stitches together stories of big changes facilitated by 18 creators from around the world, including Egypt, Netherlands, Nigeria, UAE, United Kingdom, Vietnam, Colombia, Poland and USA, to name a few.

India: 48 Hours of Change story

The 48-hour change story from India features Vijay Mahar, an Indian YouTuber and social media influencer, narrating his story of realising the importance of family and friends. Mahar narrates his story of personal change, accentuating the importance of spending time with family despite the hectic lives that we live in today. He uses the Nokia 5 series smartphone to capture treasured moments he spends with his mother when he realises that in a world full of ups and downs, it is our loved ones who support us unconditionally. The results of his 48 hours of positive change went live on February 8, 2021.

Mahar’s video shot on Nokia phone:

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A post shared by Vijay Mahar VM (@vijaymahar)

Other stories from around the world

Globally, the stories take us through change endeavours of influencers and creators that include organising successful blood donation and food drives amid the pandemic, uplifting spirits of senior citizens through forms of art, feeding and taking care of stray dogs and teaching small business owners how to use social media to promote their businesses, all within 48 hours.

Noble Igwe, a popular Nigerian blogger, shares his story of nurturing the passion for table tennis among children around his community. By gifting table tennis rackets to children and teaching them the nuances of the game, he wishes to create brighter future opportunities for them.

In another 48-hour change story, a creator from Vietnam captures her endeavour of collecting and delivering supplies, medicines and food to orphans after undertaking a 10-hour long ride on a motorcycle.

The global stories video:

Stephen Taylor, Chief Marketing Officer, HMD Global, said, “Last year has taught us that change around us is indeed inevitable and can come without a warning. However, we can also take charge and create the change we wish to see – in ourselves, for our loved ones and for the society at large, and build connections through love and trust. Through this ’48 Hours of Change’ campaign, we wanted to capture the power of change through the lens of a Nokia smartphone, with its signature two-day battery life and the solid foundation of trust it has built. I’m so glad to see millions around the world continuing to view and engage with this 48 Hours of Change project through videos on our social media platforms, and I sincerely hope it has inspired many to create change.”