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Optiminastic Media, a digital media agency, which deals in performance, content, video production, website development and influencer marketing, announces the launch of Click2Collab, a tech-based influencer marketing platform.

Click2Collab will help influencers, brands, and agencies to connect with each other on a single platform. It will also help brands and agencies to design, curate and customise their campaigns as per their needs and requirements with the platform network of verified influencers from across India.

It aims to simplify the growing influencer marketing business in India and will cater to all three stakeholders- Brands, Influencers and agencies.

Akshae Golekar, Co-founder at Optiminastic Media, said, “Optiminastic was one of the earliest players to venture into influencer marketing in India. As influencer marketing continues to grow and evolve in India it also continues to get more complex and time-consuming. Click2Collab is a platform that is built to ease, simplify and bring efficiency to this evolving business. The platform is multifaceted wherein it allows influencers to on-board themselves and become more easily available and accessible, brands with easy discoverability of the right influencer for their campaign as well as agencies to streamline their business.”

He further added, “Click2Collab reduces the complexities associated with the influencer marketing business. We are sure that it will also help the influencer marketing and creator’s ecosystem grow to greater heights. We will continue to invest in enhancing the platform and are certain of becoming a platform of choice for influencer marketing campaigns.”

Brand partners such as OYO, HDFC, Zymmo (A US-based food app), and many more were present at the launch event along with creators such as Akash Thapa, Yogesh Sharma, Rizwann Sikander, Gufran Ansari, among others.