P&G Vicks India wins Gold in Branded Content medium at Clio Awards 2019

P&G Vicks India has won Gold at Clio Awards 2019 for the campaign 'One In A Million', entered for the brand by Publicis Singapore. The campaign was in the Branded Content medium within the Product/Service entry type in the Film category.

‘Vicks - One in a million’ is an inspiring story of a young girl, Nisha, who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents, Aloma and David Lobo, forms the crux of this digital video.

The other winner from India in the Branded Content medium is Leo Burnett. The agency has got a Bronze for the campaign 'Jeep Democracy', which was entered for the brand Jeep. The piece was submitted within the Product/Service entry type in the Experiential/Events category.

During the Indian general elections, Leo Burnett, for the brand Jeep Compass, had launched the ‘Jeep Democracy’ campaign to raise awareness around freedom and the right to vote.

Understanding the challenges on Indian roads related to remoteness and inaccessibility due to tough terrain, extreme temperatures, lack of transport, Jeep Compass mapped out some of the most inaccessible areas for voters based on distance, landscape and accessibility, and identified a few villages whose inhabitants were yet to vote in full capacity due to the long and difficult walk to the nearest polling booth. Jeep arranged for a convoy of cars to ferry the residents to their polling booths. After multiple trips negotiating challenging terrain, several people were able to cast their votes for the first time ever.

Commenting on winning Gold for Vicks, Maithreyi Jagannathan, Regional Associate Brand Director, P&G Healthcare, Asia, said, “We are thrilled with this win. Vicks #TouchOfCare has been an extremely successful campaign and has become a ‘force for growth’ and ‘force for good’ for the brand. Vicks ‘One in a million’, like its predecessor Vicks Generations of Care, is part of the larger #TouchOfCare campaign, which chronicles extraordinary, real-life stories of people providing unconditional care. As a brand that is synonymous with care in India, Vicks has always believed and trusts the transformative power of care. For us, the campaign is not just the example of bringing alive the care but is also our attempt to deliver impact by means of a shift in peoples attitude”