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Paree, the sanitary pad brand has associated with MTV Splitsvilla X3, a dating reality show as their associate partner. This association truly aligns with the intent of both the brands in their aim to create a strong and approachable bond where partners understand each other’s needs.

The show kickstarted with its 13th edition on March 6, hosts various games and tasks to showcase the real challenges faced and how effective understanding plays a role in overcoming them all. Through this association, there will be candid conversations on periods between contestants on the physical and mental discomfort women face during those days.

Sahil Dharia, Founder and CEO, Paree, said, “MTV Splitsvilla is an honest and outspoken show that boldly represents the spirit of youth. At Paree, we understand and empower the modern Indian woman and her needs, through our personalized products that positively impact her life. This association of two driven and dynamic brands that are an integral part of the youth are progressively approaching menstruation.”

Ferzad Palia, Head – SVoD (Voot Select and Voot Kids) and International Business, Viacom18 said, “At MTV, we believe that unconventional content can create unmatched resonance with viewers. Our partnership with Paree is one that integrates important conversations around women’s health with the mass appeal of an interesting task on reality TV to bring about a strong brand connect with the youth.”