Pee Safe partners 200+ influencers to promote #cleannotsanitized campaign on World Toilet Day

Pee Safe, the hygiene and wellness brand, has launched a campaign #cleanisnotsanitized on World Toilet Day. The brand has collaborated with over 200 influencers who will post their personal public washroom experience on various social media handles. About 50 influencers will receive Pee Safe kits with a personalised message.

The brand aims to educate men on the importance of putting up the toilet seats after use. Through the integrated digital campaign, the brand aims to educate people on the importance of sanitisation and how they tend to overlook it.

A few posts by the influencers:

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Click on the image to view the Post.

Click on the image to view the Post.

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Speaking about the campaign, Vikas Bagaria, Founder, Pee Safe, said, “We often clean a chair before sitting or even wipe our plates with a tissue when we eat out. But the same basic hygiene practice tends to get ignored when we use a public restroom. Even toilets that look spanking clean have at least 30% of the microbes still clinging to the surface and these can multiply in a matter of hours. On World Toilet Day, through an integrated digital campaign #cleanisnotsanitized, we want to bring attention to these little details one should be careful about and raise awareness. Let us transcend the mentality of ‘it should not be spoken about’ to coming out and embracing the much-needed shift towards hygienic practices.”

The campaign is curated by Pee Safe’s in-house creative team. Some on-ground initiatives by Pee Safe on the occasion of World Toilet Day include the adoption of an all-women police station in Gurgaon for a period of three months with the aim of ensuring health and hygiene of its resident police officers and a partnership with Sara Plast to sanitise their Ti mobile toilet vans in Pune.

Pee Safe started with the Toilet Seat Sanitizer category and now has other eco-friendly offerings like sanitary pads, organic cotton tampons, menstrual cups, panty liners, breast pads, natural intimate washes, wipes and sweat pads for both men and women, and anti-pollution dust masks.

Pee Safe recently raised Rs 30 crore in Series A funding led by Alkemi Growth Capital, a health and wellness-focused fund. Redcliffe’s Dheeraj Jain joined hands with Vikas in early 2017 as a co-founder, to scale up and build a larger product portfolio at Pee Safe. The brand has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.