Pepperfry to spend Rs 10 crore annually on content marketing

The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

Akansha Srivastava Mumbai, April 10, 2018

Kashyap Vadapalli

Online furniture shopping destination Pepperfry is looking at increasing its spend on content marketing to 20% of the Rs 45-50-crore digital marketing budget, says Kashyap Vadapalli, CMO, Pepperfry. ...

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Kashyap Vadapalli, Pepperfry,

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Pepperfry to spend Rs 10 crore annually on content marketing

The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

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Pepperfry to spend Rs 10 crore annually on content marketing

The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

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