Pepsi launches Friendship Day song in collaboration with Knox Artiste

The song is built on an insight that 87% consumers are missing their friends immensely while at home

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Beverage brand Pepsi is paying a tribute to friends across the nation by launching a piece of content in collaboration with popular singer Knox Artiste ahead of Friendship Day. The song is built on an insight wherein the brand conducted a poll and found that in the current times, 87% consumers are missing their friends immensely while at home. The poll results also reflected that 78% people believe that friends contribute to their happiness. Therefore, the foot-tapping tribute encourages people to up their ‘Swag’ level this Friendship Day and mark this occasion by connecting virtually with their loved ones.  

The video:

 
 
 
 
 
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SwagStar @iamknoxartiste drops the dosti anthem of the season, this #FriendshipDay! #HarGhoontMeinSwag

A post shared by Pepsi India (@pepsiindia) on

In the video, Knox Artiste can be seen grooving to the tunes of the catchy number that says, “aaja jashan manaye mere yaar, poore tashan me ayein mere yaar. Maare gut gut ghoont do chaar, bole toh hai tu bada swag star”.

Tarun Bhagat, Director, Marketing, Hydration and Cola, PepsiCo India, said, “Through this special content, Pepsi aims at encouraging consumers to celebrate one of the most beautiful emotions of friendship virtually with swag. We are confident that Knox Artiste’s riveting music will have people across the nation want to connect this Friendship Day and set up a virtual party with friends that they’ve missed spending time with for so long.”

Pepsi Knox Artiste Friendship Day