Come summer and our aam-loving nation is craving their favourite fruit mango. With this consumer trend, PepsiCo’s Slice has launched an influencer-led campaign to give a fun twist to the age-old consumer behaviour of buying ‘aam ki peti’ every summer and positioning Slice packs as #SliceKiPeti the perfect solution to satiate the mango taste craving.
The campaign focuses on collaborating with popular social media influencers across the country to depict the craving for mango taste and Slice being a perfect alternative. Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila among others will be seen engaging with their audiences and sharing their version of missing mango experiences and the new thickest and tastiest Slice quenching their taste craving.
Bharti Singh’s post:
Sofia Ansari’s post:
Junaid Malik’s post:
The campaign is also integrated online to direct consumers to major grocery sites such as Grofers and BigBasket in order to complete the consumer journey, thereby setting an example on how brands can create integrated digital campaigns that drive salience and drives purchase.
Speaking on the campaign, Vineet Sharma, Director, Juices, PepsiCo India, said, “The onset of summers brings with it the craving for mangoes and mango lovers across the country look forward to the season often buying and gifting ‘Aam ki petis’ to enjoy their favourite fruit. Keeping this in mind, Slice is offering a thicker and tastier mango experience with #SliceKiPeti to consumers for the perfect summer indulgence.”
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