Pernod Ricard launches campaign to promote Large Short Films, its content initiative for Royal Stag Barrel Select

Pernod Ricard’s brand Royal Stag Barrel Select has launched a campaign ‘Perfect films never leave you’ for its content platform Large Short Films, which features original short films. The six-year-old independent agency River Advertising has conceptualised and executed the campaign.

The campaign reminds people of the power of great storytelling and the lasting impact of powerful films through insightful acts.

The campaign includes a series of films set in everyday scenarios. They inspire and encourage filmmakers to create films that will never leave you. Released on the brand’s social media platforms, the films have garnered great interest and resulted in more than 300 submissions by aspiring directors. The films are supported by a social media campaign. 

Campaign films:

Large Short Films showcases films made by renowned directors, featuring celebrated actors, and even has a roster of shorts that have gone on to win the National Film Award. Large Short Film’s YouTube channel has crossed over one million subscribers and still counting.

Sohini Pani, Founder and Managing Director of River Advertising, said, “Large Short Films has been built on the premise of perfection and originality, two of the most critical components, which make for great filmmaking. With powerful content created over the years by some of the best directors in the country, the platform has become the voice of many aspiring directors as well as those who want a credible platform to showcase their film. In our fourth campaign, we have brought alive the very essence of inviting budding filmmakers to create content which is powerful enough to never leave you.”