Post Thumb

Plutoverse has announced a collaboration with NoFiltr, an Influencer Incubator, as a part of which the firms plan to create virtual avatars of India's influencers.

Plutoverse is the ‘metaverse of misfits’ as they call themselves. A virtual space where users, called ‘misfits’ on the platform - can interact with virtual environments and other users. It’s like a 24x7 multiplayer social media game with communities and economies of its own.

NoFiltr incubates young artists, creators and influencers with talent and provides them with the resources to achieve their goals of growing on social media and forming genuine communities.

With this partnership, the two brands aim to bring to table creativity and thus, return on investment and valuable content - the goal is to let the communities of influencers have a place to interact with like-minded artists and give them the infrastructure to grow and collaborate in real life.

As a brand that strives to be different, to stand out from the crowd, building virtual characters in the Metaverse is another step to do so. Plutoverse has worked tirelessly to bring the virtual worlds now to the level it is at today, and taking influencers to Metaverse could be another feather in their cap.

The brand has also recently closed their angel investment round with Indian crypto billionaire, Jaynti Kanani, CEO and Co-founder of Polygon.

The partnership with NoFiltr strives to take the influencers to Web 3.0 aka The Metaverse, with the aim to create non-destructible, highly influential personalities online. With this move, they want to enable self-expression of the influencers' personality with no judgement like in the online world of Instagram, YouTube, Tik-Tok and the likes.

While speaking of Metaverse and the brand's collaborative efforts with NoFiltr to do so, Co-Founder Prashant Sharma said, “Creators and influencers have always been about their communities - metaverses are natively built around communities. It was always meant to be. The question was when? and we recently discovered, ‘now’.”

Hitarth Dadia, Partner at NoFiltr, said, “Creators are always looking for more and more ways to efficiently express themselves and we think this partnership is going to offer one of the most elegant solutions for self-expression. We have seen what’s coming, and it's insanely good.”