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Pocket Aces, the digital entertainment company, has announced its new mission statement, which highlights its responsible and progressive content strategy, with an aim to contribute in shaping the youth for a better future for India and the world.

Pocket Aces’ new mission statement says it wants to be “a global culture creator that influences people positively, by building an ecosystem of innovative media professionals, content, and products.”

In the seven years since they released their first piece of content, Pocket Aces has been creating stories backed by a network of channels, creators, talent and work culture.

Dice Media and FilterCopy have been creating content for the youth - highlighting topics such as mental health, body positivity, LGBTQIA, fair-skin bias, women empowerment, food security, normalising divorce, and freedom of choice in both relationships and jobs. Their talent management arm Clout has a roster of 125+ exclusive influencers from diverse backgrounds. The food channel Gobble has launched environment and health friendly stainless-steel cookware built for young consumers. The company’s newest channel Nutshell is catering to topics including health, sex-ed, technology, finance, and India pride to educate viewers in formats they find easiest to consume.

The new mission statement makes this positive content strategy deliberate.

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Aditi Shrivastava, Co-Founder and CEO, Pocket Aces, said, “In 2018, we had pivoted our mission to the very popular “Solving Boredom”. And I’m proud that today, with the vast amount of content being created across platforms and formats by us and various players in the ecosystem, we can safely say that we have together achieved that goal! So, for the past few months at Pocket Aces, we have been looking for a renewed purpose as a team. We have huge power as a company reaching 50 million people weekly and clocking 1 billion video views every month. So, with everything going on in our country and the world at large today, we felt that we want to strengthen the responsibility that we have towards our audiences. We sincerely believe that it is possible to do well while doing good, and that is how this new mission was born.”