Pocket Aces has announced that their first web series of 2019, ‘Home Sweet Office’, will be presented by Amazon.in, which also marks the first online association for the online marketplace with any digital storyteller. The series has been powered by Butterfly Ayurveda — a modern day Ayurveda that blends traditional knowledge with modern technology and presents a healthier option to the users. The series will also be in association with Pipa • Bella that offers quirky and trendy jewellery to complement modern day women at work and otherwise.
This is Pipa • Bella’s second web series in association with Dice Media, following the success of Adulting in 2018. The five-episode series went live on Pocket Aces’ web series channel Dice Media’s Facebook and YouTube channel on February 27, 2019, airing every Wednesday.
The web series is a fun light-hearted show where family dynamics meet workplace dynamics, boundless ambition meets day-to-day nothings, and a buzzing start-up meets a sluggish family business.
Amazon has partnered in the web series to show the ease of selling online through the storyline. The storyline of the show fits perfectly with their messaging — Adhira and Shagun, who run a small business, become sellers on Amazon and see an uptick in their business in no time.
Butterfly Ayurveda aims to build awareness around the brand through the series. The storyline of ‘Home Sweet Office’ is relatable and motivates a lot of budding entrepreneurs, especially women, which matches the brand’s positioning. The focus given to Ayurveda, along with the use of sophisticated range of Ayurvedic teas and cookies, enhances the script of HSO.
For Pipa • Bella, the story messaging perfectly resonates with the brand’s identity and the target audience, completely focusing on how women should express themselves and create their own identity.
It is the story of two cousins from Delhi — Adhira (popular digital face Barkha Singh) and Shagun Agarwal (Malayalam film actor Isha Talwar) — who decide to set up an exciting business of candid wedding films and quirky wedding merchandise. The only problem: their buzzing office is smack in the middle of their buzzing ‘Baniya’ home. And everyone’s invited. Working from home means that no decisions can be taken without the unwanted advice of papa (actor Yogendra Tiku), mummy (Shabnam Vadhera), brother (Pranay Manchanda of Baked fame), uncles and aunties.
Home Sweet Office dives deep into the middle-class Delhi household. It explores different aspects of the work-from-home dynamic, which is so popular in today’s millennial audiences, to see how these two worlds collide, creating hilarious, and often awkward, situations.
Speaking about the Amazon partnership, Vishwanath Shetty, VP Sales and Brand Solutions, Pocket Aces, said, “Web series are our tentpole properties, and partnering on these can give brands much more premium mindshare as compared to other content formats. We are planning huge online and offline marketing around the show, and will be syndicating the show to airlines, TV, and some large OTT platforms, providing further visibility to the brand.”
Pranav Bhasin, Director, Seller Experience, Amazon India, added, “We have come a long way in our journey of transforming the way India buys and sells. We have always experimented with how we can best highlight the stories of transformation of our sellers to the world. This is the first time we have weaved in the seller story in the space of entertainment. We believe that storytelling is a very powerful route to engage with audiences and through this partnership, we look forward to highlighting a whole new world of business opportunities that people/ small businesses can leverage with Amazon.in.”
Commenting on the Butterfly Ayurveda partnership, Aditi Shrivastava, co-founder Pocket Aces, said, “We have been working with them closely over the last six months to create content that effectively portrays the elegance and benefits of its high-quality teas and cookies, as well as of the science behind Ayurveda. We started the campaign with two very relatable short videos on our sister channel FilterCopy, and are now wrapping it up with this premium web series.”
Akshi Khandelwal, Founder of Butterfly Ayurveda, added, “Dice Media is visibly a new platform for us to promote our brand with. Butterfly Ayurveda is thrilled to support the creativity and hard work that goes behind the scenes. I am confident that this medium will go a long way for brand building and in creating awareness about Ayurveda.”
Shuchi Pandya, CEO and Co-founder of Pipa • Bella said, “Our association with Dice Media has been very successful in the past. Last year it worked really well with 'Adulting' in terms of increase in traffic to the website and engagement on social media. I am really looking forward to the new show creating some great milestones for us this time as well. The storyline of Home Sweet Office story is synonymous with what Pipa • Bella stands for.”
The team is currently working on three additional large series to be released in the coming months, including Season 2 of their web series Adulting and Season 3 of their series What The Folks.
Trailer of the show:
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