Pre-owned luxury car brand Big Boy Toyz dazzles in Karan Johar's Netflix thriller

Dharmatic Entertainment and Big Boy Toyz, a Delhi-based pre-owned luxury cars hub, have partnered for the former’s action film on Netflix. The film, Drive, showcased some of the best cars of Big Boy Toyz that were used in many high-speed chases and over-the-top stunts.

Both Netflix and Johar have been working together since 2018, starting with the film Lust Stories and going on to create other much-loved films such as Ghost Stories and Guilty.

Jatin Ahuja

Jatin Ahuja, Founder and MD of Big Boy Toyz, said, “For us, this was a breakthrough since partnering with Karan, who has an innate sense of what people want to see on screen, helped us offer our best performances. I was and I am super excited about this opportunity and the kind of possibilities it holds for our franchise in the Bollywood industry.”

The film is a wild combination of India’s one of the biggest storytelling franchise and a popular retail brand for pre-owned luxury cars and the same could be seen in the movie sequences as well.

Written and directed by Tarun Mansukhani and led by Sushant Singh Rajput and Jacqueline Fernandez, the film is a spin chilling rough thriller that can drive even the most undemanding Bollywood fan up the divider with its blend of speed, lust for money and crazy pursuits. It is the kind of film where a variety of luxury cars have no issue in placing the actors and actresses on-screen in the shade.

Big Boy Toyz was launched in September 2010 and is a complete one-stop destination for high-end and premium cars manufactured by global legends of the automobile industry. The company houses vehicles from brands such as Bentley, Ferrari, Cadillac, Chrysler and James Bond’s favourite ride Aston Martin, apart from many other premium brands.