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Puretech Digital, the full-service digital agency, has announced the launch of its new branded content vertical RevUp. The vertical will be headed by Aastha Beecham who has been associated with the agency since 2021.

The new vertical will offer custom solutions that empower brands to build and sustain audiences over prolonged periods of time.

Beecham brings in more than 14 years of diverse experience across various industries like IT, Media, Fashion, Lifestyle, Beauty, and FMCG. A highly-motivated sales professional, branded content strategist, and a digital marketer with strong leadership abilities, she will overlook a team of 12 content creators, graphic artists, video editors, and storytellers that have been revolutionising content one brand at a time.

RevUp has been launched with the idea to showcase the agency’s excellence in creative communication in addition to their performance marketing services.

The vertical builds effective communication that resonates with the brand’s key audience, and evokes conversations and meaningful engagement. The team has been working right from conceptualisation to production and dissemination of the content.

Beecham, Business Director – Rev Up, Puretech Digital, said, “The journey with Puretech Digital has been very enriching. I am immensely excited to be leading RevUp. We are looking forward to bringing our A-game to the fore as we create and deliver ingenious content that resonates with the audience and leaves a mark out there. With a young and dynamic team replete with ideas, we are raring to go and I am looking forward to the great experiences we will be building together in the future.”

Prashant Deorah, CEO, Puretech Digital, said, “We are thrilled to announce the initiation of RevUp that will look after the branded content associations of Puretech Digital. With RevUp, we aim to showcase the creative expertise that Puretech Digital holds along with our stronghold in the performance marketing domain. The team is all set to exhibit outstanding projects and works in the creative content space while empowering brands to scale their audience connect.”

The vertical has worked with brands like Calvin Klein eyewear, Vijay Sales, HT Media, Times Group, Bank of Baroda, HDFC Bank, Mirae Asset, and Pinc Insurance, to name a few.