Qoruz launches ‘Influencer Search Engine'

Qoruz, an influencer marketing insights and analytics platform, has launched India’s first comprehensive Influencer Search Engine. The search engine, termed Qoruz Search, gives access to a large database of hundreds and thousands of influencers, including celebrities, macro, micro and nano influencers for free across Instagram, YouTube, Twitter, Facebook, and Blogs. Advanced features such as filters, detailed analytics, insights and campaign planning tools will be available for a small licence fee.

Working with the right influencers is key to a successful influencer marketing campaign. Influencers who are relevant, authentic, engaging, and well-matched help to contribute greatly and have a larger impact on any marketing campaign. Qoruz Search Engine enables marketers to discover millions of relevant influencers in seconds, filter by influencer attributes, category and region that fits their target audience. Marketers can discover, identify, filter and make a campaign plan as per their requirements.

Praanesh Bhuvaneshwar, Co-Founder and CEO, Qoruz, said, “We are excited to launch India’s first and largest database of influencers and creators. We believe the Qoruz search engine, starting with India and then internationally, will help marketers to discover relevant influencers for their objectives by giving them data, deep insights, and campaign management tools. We envision a connected Influencer ecosystem; where influencers and creators are not looked upon as ‘Vehicles of Reach’ or ‘Human Ad Banners’ but a world where brands and marketers forge tighter mutually beneficial relationships with influencers, beyond ‘money’ or ‘reach’.”

“We use technology, data mining, AI-based software, and machine learning to match a brand with the right set of relevant influencers. Technology enables us to do this at scale and hence it is our key differentiator. We’ve worked with our customers for many months to understand their workflows, and they have been asking us when we will make Qoruz’s database, insights available in a self-serve fashion. We are excited to say that for all customers in India, no matter if they are large enterprises, medium companies or a tech startup, today is the day,” said Prabakaran, Co-Founder and CTO, Qoruz.

Qoruz Search engine includes data from top social media such as Instagram, YouTube, Twitter, Facebook, and Blogs; and across diverse categories such as fashion, beauty, photography, food, lifestyle, comedy, family, music, films, technology, games, etc. There are also ready-to-use curated lists available on Qoruz with the most popular searches done for influencers and creators like ‘Top Content Creators in Instagram’, ‘Top Food Instagrammers in Delhi’. For clients who require deep data, insights, advanced filters and campaign management, these can be available for annual licensing fees.