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Radico Khaitan has launched a song named ‘Spirit of Victory/Jeet ki Hichki’, which a tribute to Indian athletes at the Tokyo Olympics 2020 under the banner of The Spirit of Victory.

Through the song, Radico Khaitan is cheering and paying tribute to the Indian athletes who are participating this year. The song is written and sung by musical artist Padamjeet Sehrawat and the music is given by Kamal Joshi.

Apart from dedicating products towards different wars under the Spirit of Victory series, the company had earlier come up with an initiative for India’s 74th Independence Day, where the brand launched a gratitude song ‘Shukriya’.

The company had also associated with ‘Tales of Valour’, which was a series of authoritative factual war documentaries depicting the 10 most valiant stories of bravery — many of which are unknown to most Indians — displayed in the wars India has fought post-1947. It too was an initiative that had us expressing our respect to the martyrs, war widows and soldiers for their extraordinary acts of bravery.

Amar Sinha, COO of Radico Khaitan, said, India has a long history connected to the Olympics. Launching this song is a small effort in the direction of saluting their devotion towards the country and cheering for them for making India proud again.

The video: