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WeWork recently announced the launch of its latest campaign ‘When Plans Change, Plan With WeWork’, which will consist of a number of films that celebrate the flexible and enduring human spirit. The first video for the campaign went live on December 11, 2020.

In continuation to the theme of coming back to work, the second video went live last week, featuring one of India’s most hilarious comedians, Rahul Subramanian. Rahul brings his sharp wit and relatable charm to the film, making viewers realise why he is one of the most-loved comedians in the country.

The video is a tongue-and-cheek demonstration of the inconvenience WFH is causing us, the simplest ways that it can make lives complicated and the break in productivity this leads to. The film light-heartedly highlights the impact of our space on the way we work and why WeWork is actually a more convenient step to take as there are no productivity barriers. Using relatable and humorous situations, the film tries to build the point of choosing WeWork over work from home.

Talking about the latest film, Vineet Singh, Head of Brand and Marketing at WeWork India, said, “Last year was a rollercoaster of emotions in everyone’s personal and professional lives. How we work and live has changed, blurring lines and sense of time. As we embark on to 2021 with a fresh outlook and rejuvenated spirits, we wanted to share a light-hearted yet very relatable film, summarising people’s work conditions in the past 8-10 months. And who better to do this with than the person who embodies both these qualities in abundance— Rahul Subramanian. We are very excited to share the newest film from our campaign ‘When Plans Change, Plan With WeWork’, which will surely strike a connection with viewers everywhere.  This campaign is an ode to our community, and we cannot wait to be reunited with them in 2021.”

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