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Empire Spices and Foods’s flagship brand Ram Bandhu has released a Marathi short film titled ‘A soulful Diwali - Khare Prakashparva’.

The film:

The campaign was created with the aim of supporting and honouring selfless community workers like local Kirana store owners, the milkman, the vegetable vendors, the sweepers and other such silent warriors who worked tirelessly during the pandemic. The film captures the story of a Kirana store owner played by award-winning Marathi actor Kishor Kadam at Gokuldham Society and his apprehensions through the journey of the poignant film.

“At Ram Bandhu, we feel indebted to the countless Covid warriors who are helping us fight this pandemic. We wanted to express our gratitude through this film. This Diwali let us light a lamp in the honour of the Covid warriors of our neighbourhood; the local Kirana store owner, the milkman, the vegetable vendors, the sweepers and other such silent warriors,” shared Hemant Rathi, Chairman, ESFL.

Umesh Rathi, Managing Director, ESFL said, “Small businesses have taken a hit during the pandemic and are still recovering from the impact of it. The local retail stores have played a pivotal role in providing households with essential goods while risking their own health and safety. This film is a salute to all such selfless Samaritans.”

Shivaji Satam who features in the film, said, “The script was so heart touching that I couldn’t say no to it despite having several other engagements. I appreciate the fact that an established brand like Ram Bandhu has chosen to put forth this kind of message during Diwali. I am really happy to be a part of such a noble endeavour.”

The film has been produced by Whiteline Studios. Hemant Bele, Creative Head, Whiteline Studios, commented, “This Diwali short film ‘A soulful Diwali - Khare Prakashparva’ by Ram Bandhu is a small effort to give our unsung Covid warriors the recognition they deserve and to make this Diwali one filled with love, light and gratitude.”

ESFL recently announced Madhuri Dixit-Nene as the brand ambassador for Ram Bandhu’s papad and pickle products.