Utilising the popularity of the south sensation Rana Daggubati in one of its strongest regions, Andhra Pradesh and Telangana, the fashion brand Reliance Trends brought on board the actor as brand ambassador in 2018 and launched the campaign ‘Get them talking’.
In a most recent attempt to tap the regional audience, Reliance Trends has launched a contest, #GetRanaTalking, for the upcoming Makar Sankranti festival. The top 20 contest winners will get an opportunity to meet Daggubati in person. The contest is amplified by Daggubati himself on his Instagram and Facebook handles. The participants have to take a picture in their 20/20 look at the Reliance Trends store and tag or direct message the brand’s Instagram handle with #GetRanaTalking.
People usually shop during the festival time. Rana Daggubati's fans will be interested and curious to meet him and so the participation in the contest will be high. Through this campaign, the brand has attempted to attract consumers to Reliance Trends stores for their fashion shopping needs.
Daggubati has a following of 3.4 million on Instagram. Through this campaign, the brand has been able to fetch more than 2.5 million eyeballs in an estimated media value pegged around Rs 15-20 lakh. According to the Sheeko Brandscore graph, no activity of the brand has been seen in the last 15 days.
Brandscore Sheeko graph of the brand’s activity on Instagram:
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