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When the rest of the world was busy celebrating Father’s Day, realme and their digital campaign partner White Rivers Media took Instagram by storm with a ‘Baap’ of all Reels created with The Great Khali for their upcoming realme Buds Q2 launching on June 24.

Recently, The Great Khali has been winning over Instagram with his reactions to a trend that started with a comment during one of his Live sessions. While Instagrammers continued to line up in his comments section with whimsical requests, the internet was brimming with an endless flow of memes.

realme and White Rivers Media teamed up with the Great Khali to leverage this moment and for the launch of its upcoming active noise cancelling wireless Buds Q2. They not only captured the trend but went ahead and flipped the script on Instagrammers by laying out the grounds for a fun play with their comments.

"We seamlessly integrated realme Buds Q2's official hashtag #NoiseOffPowerOn with Khali's daily content. And, with a quick turnaround time by our team at White Rivers Media, we successfully managed to propel the launch of earphones to the front page of the internet," said Bhawana Sharma, Digital Marketing Lead of realme.

In the viral IG Reel, The Great Khali is seen embracing the comments and enacting a response to their silly requests. When the requests get too many and become noise, he is seen turning the #NoiseOffPowerOn with realme Buds Q2’s Active Noise Cancelling feature and bids adieu to the noise for better focus.

Khali’s video:

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A post shared by The Great Khali (@thegreatkhali)

“The IG Reel has garnered more than 3.2 million views in just a day and continues to grow. It is about to become the most-commented video on his account and it is showing no signs of stopping. It was our pleasure to team up with The Great Khali,” said Shrenik Gandhi, Co-founder and Chief Executive Officer of White Rivers Media.

“The internet should be a safe space for everyone. The Great Khali has been a huge sport during the entirety of this tongue-in-cheek hullabaloo. Nevertheless, we all should be mindful of what we comment on, as there is a person behind the screen reading them all,” said Sharma of realme.