realme collaborates with Warner Music India for new year song ‘Naya Nazariya'

realme, the technology brand, has announced its collaboration with Warner Music India, one of the leading music labels in the country. 

The latest song ‘Naya Nazariya’ is produced by realme Music Studio and sung by musician and performer King, starting a new journey of Dare to Leap for 2023.

The new song ‘Naya Nazariya’ aspires to show a positive way to step into 2023 as it packs powerful beats and lyrics encouraging the youth to enjoy life the way they want to and not get held down by cliches. The track opens with a message to the youth to not give up and work towards a new vision of life.

Actor Malavika Mohanan is depicted in the song embracing her true self while posing with a burger rather than just being a glam face for her online audience.

King’s voice and Malavika’s performance establish a new way of thinking that embraces a bigger vision of making conscious choices in their pursuit. Leap means breaking the limited boundaries and creating unlimited possibilities.

The song coincides with the brand spirit of Dare to Leap that realme has emphasised, reinforcing the brand DNA with music. 

The new track sits at the centre of the company’s campaign for the realme 10Pro series launch, "New Vision'' that promotes a new way of thinking among the youth that embraces a larger vision of making conscious life choices.  

Madhav Sheth - CEO realme India, VP, realme and President, realme International Business Group, said, “At realme, we are constantly exploring meaningful ways to connect with the youth and music does that perfectly while helping us also communicate our brand spirit effectively. That's why we are excited to announce our collaboration with Warner Music India and King for the latest song by realme Music Studio. With the rising stars of the country, a tone of inspiration, and the "dare to leap" attitude, we want to turn the music studio into a platform that enables young people to be inspired while having fun. This partnership brings together two industry leaders to provide our fans with a one-of-a-kind musical experience. We can't wait for everyone to tune in and enjoy the magic of music on our devices."

Jay Mehta, Managing Director, Warner Music India, added, "At Warner Music India we hold authenticity, originality and creativity at the core. The creation of Naya Nazariya with King and the realme team echoes this philosophy of inspiring the next generation of listeners."

King said, “I am excited to be part of this collaboration between realme and Warner Music India, two iconic brands in their own right. My personal journey is a testament to the power of following your dreams and daring to take chances on yourself. We’ve created ‘Naya Nazariya’ to inspire audiences for new hopes and aspirations in the new year.” 

The song will be available for listeners on all leading music platforms including Spotify, Apple Music, YouTube Music, Amazon Prime Music, Jio Saavn, Wynk Music, Gaana, and Hungama Music, among others. Audiences can also watch the music video on realme India and King’s YouTube channel and social media handles.