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Loco, the live game streaming platform, and Red Bull, the energy drink brand, have announced an industry-defining esports partnership with a mission of transforming esports into popular culture.

The partnership will see Red Bull and Loco working together to create and broadcast esports content across various game categories. Red Bull has always operated at the cutting edge of sports entertainment and played a key role in creating sustainable ecosystems for athletes and sports. Red Bull now teams up with Loco, which is home to one of the largest gaming communities in the country, to serve the fast-growing esports ecosystem in India which consists of over 600 million gamers.

The partnership will kickstart with the live broadcast of the finale of the ongoing “Red Bull Flick” tournament on Loco. This popular CS GO (CounterStrike) tournament is designed to discover the most talented gamers in India and is set to take place on Saturday, June 13, 2020. The Loco-Red Bull partnership will cover events such as Red Bull MEO (which will focus on mobile arcade games like PUBG mobile) and Red Bull R1v1r Ruins (which will focus on Dota). The companies will work together to create additional events that will be announced soon.

Speaking about the partnership, Anirudh Pandita, Founder, Pocket Aces, said, “India’s gaming ecosystem continues to grow rapidly and gaming has now permeated the Indian consumer’s entertainment experience in a meaningful manner. Our mission as a company is to help consumers fight boredom and we are pleased to partner with Red Bull in our journey. Red Bull has actively appreciated and promoted esports globally over the last few years and we hope to work with them to provide wings to the flight of the esports community.”

Indian Counter-Strike Pro and Red Bull India’s first gaming athlete, Ankit 'V3nom' Panth, said, “I am really happy to see such great participation in Red Bull Flick. I think we made all the 6 cups full within 4 days. This shows the passion of our community. I know we are going to see some great matches in the national finals on June 13. Red Bull Flick is a great platform to showcase your aiming skills. India is known to have players with good aim but they find it difficult to make a team and compete. Red Bull Flick is a great initiative to help such gamers and put them out there. Additionally, I am equally excited to see Red Bull partner with a game streaming and esports platform like Loco to broadcast the finals, which definitely gives us access to one of the largest gaming communities in India.”

The Red Bull-Loco association will not only offer a platform to aspiring gamers in India to showcase their talent but also fuel the growth of this industry; placing India on top of the global esports map. Recently, Loco partnered with Fnatic, a leading professional esports organisation headquartered in London, United Kingdom for a PUBG Mobile charity tournament called #GamingForGood.

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