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Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a series of home workouts to harness the power of fitness.

The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors Katrina Kaif and Malaika Arora, and Reebok India’s certified trainers. These workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching.

Whether it’s Katrina Kaif performing a full-body workout routine, Malaika Arora doing a power yoga sequence or Shivoham exercising with household items, these versatile workouts are meant for anyone who is #committedtofitness.

With this innovative series, Reebok has gone beyond product innovation and established itself as a holistic enabler in the journey of fitness.

Debashish Ghosh

Talking about the thought behind the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal WW, said, “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day-to-day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity and can help resist/break the chain of transmission.”

Here’s the work:

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Creative Director: Aritra Hore

Content: Kshitij Rishishwar, Rukmini Sengupta

Motion Graphics: Rahul Sahu

Design: Aashima Thakran, Bharat Chauhan

Business Head: Vishal Mehra

BD and Account Management: Devika Kaushal, Vivian Albert