Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a series of home workouts to harness the power of fitness.
The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors Katrina Kaif and Malaika Arora, and Reebok India’s certified trainers. These workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching.
Whether it’s Katrina Kaif performing a full-body workout routine, Malaika Arora doing a power yoga sequence or Shivoham exercising with household items, these versatile workouts are meant for anyone who is #committedtofitness.
With this innovative series, Reebok has gone beyond product innovation and established itself as a holistic enabler in the journey of fitness.
Talking about the thought behind the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal WW, said, “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day-to-day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity and can help resist/break the chain of transmission.”
Here’s the work:
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Credits:
Creative Director: Aritra Hore
Content: Kshitij Rishishwar, Rukmini Sengupta
Motion Graphics: Rahul Sahu
Design: Aashima Thakran, Bharat Chauhan
Business Head: Vishal Mehra
BD and Account Management: Devika Kaushal, Vivian Albert
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