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Reliance General Insurance has launched a new campaign titled ‘Womentum’ to celebrate women from different walks of life on the occasion of International Women’s Day, with a special music video featuring Indie-pop, jazz, and playback singing legend, Usha Uthup.

The video is conceptualised and executed by Enormous Brands.

#Womentum! is an anthem that acknowledges and salutes the spirit of millions of amazing Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum. 

The video:

Through this campaign, RGI pledges to constantly uplift the spirit of women and encourage them to celebrate and cheer their journey — To live bold. Live smart. Live the Womentum. This campaign is live across social media platforms where RGI is inviting men and women from across the nation, to become a part of the Womentum challenge, to share their stories of inspiration and strength in form of reels with the anthem and keep up the Womentum.


Singer: Usha Uthup

Music Composer: Gaurab Chatterjee  

Creative Conceptualization and Video: Enormous Brands

Management Team: Ajay Verma

Creative Director: Shubhojit Sengupta

Lyrics: Tanisha Sharma

Creative Team: Sainath Gawade, Ananthu Gopinathan

Account Management: Sandeep Patwardhan, Tejashree Hardikar, Krishnendu