Royal Stag Barrel Select Large Short Films' initiative ‘what makes films powerful' returns on Zee Cafe

Royal Stag Barrel Select’s content initiative Large Short Film has joined hands with Zee Café for the second time to showcase its panel discussion on ‘what makes films powerful’ held in six cities.

The channel will telecast a 6-part series every Saturday and Sunday at 10 pm that explores the depths of Indian cinema in an engaging discussion with the maestros of cinema who are known for their craft. Giving viewers a deeper insight into what goes behind the making of a film, the series also features exclusive interviews of the makers as they unearth the many layers of the films.

In a specially curated panel discussion, the platform invited cinematic maestros like Anil Kapoor, Farah Khan, Jimmy Shergill, Rakeysh Omprakash Mehra, Randeep Hooda, Vinay Pathak and Zoya Akhtar and many more from the industry who conversed around cinema, what makes films powerful and their own pursuit of excellence.

The property will also air on &Pictures and &Pictures HD on Fridays at 4.30 pm.

Promo:

Ashish Sehgal

Speaking about the series, Ashish Sehgal, Chief Growth Officer, ZEEL, said, “Consumers have gradually warmed up to short-films as a content consumption format. Viewers are looking for meaningful experiences that these compelling short-films have to offer. Moreover, brands, who seek to engage with their audience in innovative ways, see it as a fitment. True testimony to its success is the countless cinephiles who gather year-on-year for the screenings along with loyal enthusiasts who are committed to witnessing the works of art on Zee Café. This truly reflects in our continued partnership with Pernod Ricard for the second year in a row. It brings us immense happiness to collaborate with Royal Stag Barrel Select Large Short Films in the endeavour to recognize the works of budding filmmakers and amplify it with a wider audience.”

Com on the association, Ishwindar Singh, GM Marketing, Pernod Ricard India, said, “Royal Stag Barrel Select Large Short Films has pioneered a revolution in the field of filmmaking and has redefined movie-watching for cinephiles. To tell a compelling story in 15 to 20 minutes needs one to be a master in story-telling and filmmaking. The platform celebrates this pursuit of excellence as we bring together the finest storytellers from the world of cinema to create short yet impactful films. With the Zee network we endeavour to reach a larger audience with these insightful and powerful discussions on cinema.”

Karthik Nagarajan

Karthik Nagarajan, Chief Content Officer for Wavemaker, said, “The journey of Royal Stag Barrel Select Large Short Films is an inspirational one. To have captured the imagination of the audience and to have become such an iconic part of popular culture is a dream for every brand. It is easily the gold standard in India for content marketing and it has been a privilege for Wavemaker and GroupM to have been a part of this. Every year, the challenge is in making it bigger than the previous one and this partnership is an important part of this journey.”