SBI features its own employees in rap song campaign #SaveTax

SBI General Insurance recently rolled out a rap song, #SaveTax— an awareness initiative by SBI General to make people understand and avail of tax-saving benefits associated with health insurance. This video intends to educate people about how to save tax with health insurance, which is crucial and seasonal in the last quarter of the financial year.

The situation caused by the pandemic and ever-increasing medical inflation has made health insurance must-have protection instead of just a personal choice to tackle the medical expenses related to unforeseen incidents that may arise in the future. Hence, health insurance provides the customer with double benefit and solution.

The video: 

Shefali Khalsa, Head, Brand and Communication, SBI General Insurance, said, “Under this campaign, we have created a light-hearted rap song route to convey the message of saving tax with health insurance, which literally means securing health and savings both. This is transpired in the campaign as secure ‘Sehat Aur Bachat Dono’. The campaign thought is in line with the newly launched tagline Suraksha Aur Bharosa Dono. The cast of the video is SBI General employees, which makes the video more relatable to the common man.”

She said, "We are living in a very unpredictable time, especially related to medical emergencies; thus, buying health insurance has become important for any hospital expenses and beyond that, it can guard our savings. With this rap song #SehatAurBachatDono, our endeavour is to spread awareness on saving tax with health insurance, which can enable them to make an informed decision while buying health insurance in the financial year. We intend to reach out to the youth through this route and inform them about health insurance and its benefits."