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Scatter, the content marketing company, has won the management and content marketing mandate of Salesforce India’s blog. As their content partner, Scatter will help localise Salesforce India’s blog presence using multiple content formats. Salesforce is the latest B2B brand that had chosen Scatter to achieve content marketing success.

Scatter has created over 50,000 pieces of content for over 200 major brands in the past four years. In addition to content marketing services, Scatter offers a suite of proprietary mar-tech solutions, including content recommendation engine, workflow management system and digital asset manager. The Indian Express group and media veteran Haresh Chawla have invested in Scatter.

Abhishek Sharma, Customer Success Head and Founding Member, Scatter, said, "We're excited to partner with Salesforce India and are confident that we can enhance their marketing efforts. Scatter has driven business results for several renowned organisations in India. We have developed a specialist B2B content marketing practice that we will bring to the fore on our partnership with Salesforce."