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(L-R) Garima Sharma, Abhishek Sharma and Martha D'Souza

Scatter, a content marketing company, has announced the elevation of several founding members into new leadership roles. The move comes as Scatter shifts its focus towards developing in-house products that will boost the marketing ecosystem and facilitate growth, both within and outside the company.

Garima Sharma, formerly the VP of Content and Product, will now assume the role of Chief Product and Content Officer at Scatter. Martha D'Souza, previously the AVP of Operations and Process Management, will advance as the Senior VP of Finance and Legal. In her role, she will oversee financial management and compliance-related matters. Abhishek Sharma, formerly the VP of Customer Success, will take on the role of Chief Revenue Officer.

All three founding members have been a part of Scatter from the time of its establishment, and have played a vital part, building and nurturing their teams during the company’s formative years.

In a statement released by the promoters, Mahip Singh and Rajan Srinivasan said, “The new leadership roles come as the company launches the Scatter Content Box - India's first Digital Asset Management (DAM) solution. The MarTech platform aims to helps agile marketers use the power of AI and ML to take complete control of their brand and marketing assets. The tool helps empower digital marketing, content, and social teams to work collaboratively and ensure business continuity.”