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ScoopWhoop has renamed its Hindi content platform - Gazabpost to ScoopWhoop Hindi. The new brand will continue to engage specifically with Hindi-speaking millennials and Gen Z’ers with interesting and relatable content. The content will cover everything from entertainment and social news, to infotainment to original video content and series created exclusively for Hindi-speaking youth.

Media and entertainment needs of regional audiences are constantly growing and the youth market specifically has been underserved for quite some time. Thus, content platforms are understanding the importance of creating regional content to tap the portion of Hindi-speaking and other languages youth audience.

Sattvik Mishra

Commenting on the renaming, Sattvik Mishra, CEO, ScoopWhoop Media, said, "With this rebranding, we are poised to build India’s only content brand that engages the Hindi belt’s youth at scale. We are confident that advertisers too would see greater value in an integrated ScoopWhoop offering that reaches young audiences across India.”

Founded in 2013, ScoopWhoop is India's youth media platform for social news and entertainment largely appealing to the 16 - 35 demographic. About 30 million unique users visit the website monthly and has over 250 million video views and over 400 million content views across social media per month.

Apart from the flagship portal, ScoopWhoop, the company has multiple properties that include ScoopWhoop Hindi (ScoopWhoop’s Hindi publication), Vagabomb (a go-to publication for the modern Indian woman), OKTested (a youth-oriented channel for challenges, ties and other game shows) and Unscripted (a video platform for interesting and untold original stories from around India). ScoopWhoop also has an online Shop with quirky and fun merchandise that reflect the unique ethos of the ScoopWhoop brand.