Scotch brand Dewar's experiential platform ‘The Doers Club' goes virtual

The scotch brand Dewar’s ‘The Doers Club’ is a signature experiential platform by the brand, which is an intersection of double-aged Dewar’s Scotch, gastronomy experiences, and a lot of playfulness.

After successfully hosting three gourmet food and highball experiences with different duos, stylist Rhea Kapoor + Chef Pooja Dhingra and Chef Vicky Ratnani + Actress Esha Gupta in Mumbai and with Chef Maria Goretti + Dewar’s India brand ambassador Greg Benson in Delhi, Dewar’s has now taken the digital approach to curate the culinary experience for its consumers.

As the world sits safely at home, practising the art of social distancing and self-isolation, reviving their passion and learning new things during the pandemic, the Doers Club virtually brought together a playful culinary and highball experience for the audiences to bring out happiness and peace of mind.

For the online extension of the Doers Club, Dewar’s associated with Chef Vicky Ratnani, Chef Ranveer Brar and Chef Anahita Dhondy, to share few food recipes that can be made with limited ingredients available at home. The chefs shared these simple yet interesting recipes through their social media handles.

Each chef curated a menu with two ingredients that complemented and enhanced the favour of other ingredients. The entire menu had 4-6 recipes and each recipe had different key ingredients, which was the highlight of the menu, paired it with Dewar’s highball. A refreshing drink that can be complemented with any meal, Dewar’s Highball is just Dewar’s double-aged scotch and soda with a twist of lime in it for zing.

The idea was to engage the audiences with the experiential platform, motivating them to be positive in the time of self- isolation and put on their chef’s hats to enjoy these recipes with their families.