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Asian Paints is back with season 5 of the original home décor web series, ‘Asian Paints Where The Heart Is’ which will give audience the privilege of visiting the homes of five celebrities who open up their homes and by extension their hearts, for a glimpse into their most private moments.

As with all previous seasons of the series, viewers will get a house tour by the celebrity themselves and can also pick up décor inspirations for their own homes. This series aims to showcase how these stars unwind in their homes and what inspires their personal décor choices.

The first episode is slated to go live on January 31, featuring Bollywood actor Suniel Shetty.

Apart from Shetty, the series will feature tours of the homes of celebrities like singer Guru Randhawa, actors Abhay Deol, Aditi Rao Hydari and choreographer Remo D’Souza. The personalities will share their personal journeys and how they came about building their dream homes.

With a spaces-first approach, viewers will get to see more of their favourite star’s home: whether it’s a bold change that reflects décor confidence or a minor choice, the new season aims to capture those real, lived-in, warm spaces of the celebrity’s’ homes that are truly theirs, a space that deeply resonates with them and reflects their true self.

Additionally, viewers will get to discover the celebrity’s concept of family, togetherness and what home means to them. The show will also touch upon the beauty of relationships and how one experiences peace and harmony when you spend time with loved ones in a shared home built with love.

Till date, Asian Paints has gone on to showcase 30 plus homes, 34 celebrities garnering more than 360 million views and engagement in the last four years, as per it.

The company also said that with the previous season garnering over 110 million views and engagement, which is a 17% increase from the previous one; the original web-series has been appreciated for its attempt to bring viewers closer to their favourite celebrity by showcasing their personal space and décor sensibilities. 

Amit Syngle, MD and CEO, Asian Paints, said, “We are thrilled to launch Season 5 of the much-loved series, ‘Asian Paints Where the Heart Is’. This season is special as it features some very inspiring stories of self-made personalities that have been ruling the hearts of their fans. We are delighted to be giving followers of the series, a chance to see the personal side and vulnerable moments of their favourite celebrities. The series has also allowed our consumers a platform to derive inspiration and create aspirations to design beautiful homes of their own. At Asian Paints, we believe a house is a true depiction of a person’s character, hence, the mood, style and indulgence of this show makes the viewer feel the love and labour that goes into designing every space up close.”

Joshua Karthik, series creator and CEO at Stories in Motion, said, “This is a project that’s truly close to our hearts, as it allows us to tell real stories of the all-too-real people behind the personas we know them by. Especially this year, we were moved by so many of these stories personally. Shooting these beautiful people and their beautiful homes during the pandemic was a challenge that we took on with the strong support of Asian Paints and the stars themselves, and we can’t wait to see audiences react to these stories with love this season.”

Content@BuzzInContent.com