Secret ingredients of Amul's content strategy to create world's biggest live recipe show

Ever since the activity started, Amul's FB page followers increased from 1.4 M to 2 M. Ice cream FB page followers increased by 54,000 accounts. At an average duration of 45-50 min per recipe, Amul created over 90,000 min (1500+ hrs) of original content till Jan 19, 2021

BuzzInContent Bureau Delhi, January 20, 2021

On April 17, 2020, Amul started its experiment of live recipes with two chefs on Amul’s Facebook page (https://www.facebook.com/amul.coop/). It has been more than nine months since then an...

To continue reading this article you need to be registered with BuzzInContent. Registration is free and only takes a minute.

What you get

Access all free stories
400+ archived free stories, and all upcoming ones too.
Paid story summaries
Read an exclusive summary for all our paid stories.
Daily Newsletters
Our world-renowned emails, in your inbox, every day.

or SIGN IN if you already have an account.

Get full access to all our stories
ABOUT SUBSCRIPTIONS

Sign In

Email Address

Password

Remember me

Forgotten Password?

Content@BuzzInContent.com

How has your content initiative made a difference to the brand’s purpose? Have a case study to showcase your great work and get noticed? Write in to Tejal Parmar at tejal@bestmediainfo.com

Amul's content strategy,

More from this section

A look at CNBC-TV18's robust content strategy for Diageo's Road Safety initiative

A total of 4.1 million people pledged to join the pact and drive responsibly. The overall campaign garnered over 7.6 million views. The campaign reached more than 22.46 million people and fetched an engagement of 0.5 million

By BuzzInContent Bureau | March 04, 2021

The content marketing strategy that led to success of SonyLiv's Scam 1992 - The Harshad Mehta Story

The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

By BuzzInContent Bureau | February 25, 2021

How Fortune Foods optimised Facebook Live to engage with consumers through cookery content

The brand went live on Facebook where celebrity chefs Ajay Chopra and Vicky Ratnani interacted with the live audience, shared their tips and solved kitchen queries as part of the campaign ‘Ghar Ka Khana, #GoodToGreat'

By BuzzInContent Bureau | February 19, 2021

How Fortune Foods utilised stickers and GIFs on Instagram to engage with youngsters during Diwali

It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

By BuzzInContent Bureau | February 11, 2021

What our subscribers say

“With its focus on news, insights and interviews, BuzzInContent.com has emerged as a leading platform for marketers as well as people who have interest in the subject of content marketing and building businesses through it. The content is sharp and extremely engaging and that's because I think every piece of it is curated with great care. I have no doubt that the platform will continue to be a trailblazer and lead discussions in the areas of content marketing, consumers and insights.

Karan Kumar, 
Chief Brand and Marketing Officer, Fabindia

“I have been an ardent follower and reader of BuzzInContent.com for almost a year now. For me, it acts as a one-stop destination to get updates about trend-setting work in the content space, and point of view of all stakeholders of the branded content space — marketers, publishers, agencies and creators. As a content practitioner, it helps me with my research on staying updated, assimilate thought across stakeholders and also identify like-minded colleagues for partnership.

Kumar Deb Sinha, 
Country Head, Dentsu Story Lab

“BuzzInContent.com is a rich source of news and insights on content marketing and branded content. I always look forward to the incisive interviews and case studies. It's a platform for content creators and distributors.

Rajasekar KS,
 GM, Marketing, Matrimony.com

“BuzzInContent.com is my one-stop shop for all branded content related news and analyses. The platform covers and captures all work done in content marketing by brands across categories. They are the only ones who are doing that and it's a great site to get knowledge about what marketers are doing in the parallel advertising world.

Sapangeet Rajwant, 
Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

Let us try to answer some FAQs that may help you decide to upgrade your account

Why should I pay for your content?

India’s first and only subscription-driven B2B platform focusing on brands’ content marketing strategies, BuzzInContent.com, does not serve display advertising and offers a clutter-free smooth reading experience. At the same time, we feel our premium content takes a lot of resources and investment, which should be paid for.

Is the reach enough to justify my investment?

Even as we have a database of over 27,000 content practitioners receiving our newsletters, 70% of which is from brands, our strength is 1,000+ paid subscribers (individual+corporate) in less than a month and fast growing. The relevant set of the audience is the value you get against your investment. After all, who needs millions of irrelevant page views!

What are the subscription plans?

One can pick an individual subscription plan @ Rs 2,900 per annum or pay just Rs 290 if interested in reading only one article. We are also offering big savings on corporate plans @ Rs 2,500 per user per annum. Talk to us for more clarification or if you may be facing technical issues while subscribing. But, in the absence of any manual intervention, the subscription can be activated only online with easy payment options.

What do I get against an annual membership?

Besides access to 400+ paid stories and adding almost every day, the paid subscribers will have access to our upcoming whitepapers/market studies on the content marketing ecosystem.

Can I sample the stories beforehand?

You can sample our story before subscription with free sign-up and read what’s there in the story. After that, a subscription is required to read the full story.

BuzzInContent publishes original, analytical and meaningful stories on content marketing for its subscribers including content marketing case studies and video interviews with content marketers.

Secret ingredients of Amul's content strategy to create world's biggest live recipe show

Ever since the activity started, Amul's FB page followers increased from 1.4 M to 2 M. Ice cream FB page followers increased by 54,000 accounts. At an average duration of 45-50 min per recipe, Amul created over 90,000 min (1500+ hrs) of original content till Jan 19, 2021

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account

Secret ingredients of Amul's content strategy to create world's biggest live recipe show

Ever since the activity started, Amul's FB page followers increased from 1.4 M to 2 M. Ice cream FB page followers increased by 54,000 accounts. At an average duration of 45-50 min per recipe, Amul created over 90,000 min (1500+ hrs) of original content till Jan 19, 2021

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

Sign in

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account