Sensodyne ventures into influencer marketing space for its #ForTheLoveOf campaign

Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare, has launched the next phase of its brand campaign that makes you fall in love with your favourite foods all over again.

#ForTheLoveOf has been much loved by the audience, for rekindling the love for their favourites. Moving ahead, the campaign now brings together some of the most loved chefs from India to share recipes that hold a nostalgic memory for them.

Sensodyne has ventured into the influencer space for this campaign in an attempt to strengthen its connection with the consumer and communicate its core message of living life to the fullest without worrying about tooth sensitivity.

The campaign showcases chefs Ranveer Brar, Anahita Dhondy, Ajay Chopra, Shivesh Bhatia, Kelvin Cheung and Pankaj Bhadouria sharing stories of dishes that have a special memory for them and urging consumers to recreate those recipes from the comfort and safety of their homes. Some of the recipes include a healthy twist to the traditional Kulfi, seasonal delights, and travel treats. The role of the brand is that Sensodyne enables you to enjoy your favourite food and drinks without the worry of tooth sensitivity.

Anurita Chopra, Area Marketing Lead, Oral Health, GSK Consumer Healthcare, commented, “Over the years, Sensodyne has become the preferred toothpaste brand for consumers with tooth sensitivity. There are still a number of Indians that suffer from the condition, who do not take action and avoid enjoying their favourite food and drink. #ForTheLoveOf campaign has received a great response as it strikes a chord with these consumers and gives them an opportunity to live life to the fullest. We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to a tooth sensitivity-free India.”

A few posts by celebrity chef influencers:

Corn Chowder by Chef Anahita Dhondy:

 

 

 

 

 

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A post shared by Sensodyne India (@sensodyne_in) on Aug 26, 2020 at 6:30am PDT

Pineapple Slushie by Chef Ajay Chopra:

 

 

 

 

 

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A post shared by Sensodyne India (@sensodyne_in) on Aug 22, 2020 at 6:30am PDT

Kulfi Froyo by Chef Ranveer Brar:

 

 

 

 

 

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A post shared by Sensodyne India (@sensodyne_in) on Aug 18, 2020 at 6:30am PDT