Content-integrated distribution platform ShareIt has appointed Karam Malhotra as the CEO for India. With an aim to deepen its reach into the Indian market, sharpen the focus on local consumers, attain more user base in the country and build into an infrastructure company, Malhotra will lead the business in the Indian market.
ShareIt recently acquired South India’s OTT platform FastFilmz, which was co-founded by Malhotra in 2015. With the acquisition of FastFilmz, Malhotra, the founder of FastFilmz, became the CEO of ShareIt India. In 2008, he started his career as a senior analyst in McKinsey & Company. In 2011, he went to Chicago, USA and attended Kellogg School of Management in Northwestern University. He then returned to McKinsey London where he ended up as a Junior Partner in the firm serving media, entertainment and tech clients in Asia and Europe. Besides being the co-founder of Fastfilmz, he co-founded Greatest Common Factor (GCF), an ed-tech company which looks to revolutionise how students prepare for exams and consume digital first education content in the competitive learning space.
Malhotra said, “Increase in the digital content in India has always been at a high rate and will continue to grow over the years to come. Content developers in India are focusing on developing high-quality content, but reaching and being discovered by the country’s hugely diverse local markets still remains a challenge. ShareIt is looking forward to ramp up its presence in the country and capitalise on the massive shifts in consumer behaviour. My vision for ShareIt is to nurture a community that looks to share all aspects of their digital entertainment, using technology at the core of new user experiences. I am excited to bring all our learnings from FastFilmz of serving the masses and apply that to ShareIt to further drive its popularity in the country.”
ShareIt has collaborated with leading Indian content aggregators to strengthen its content catalogue. Recently, it has partnered with companies like Times Music, Speed Records, Comedy One and Juggarnaut book publishing, etc.
ShareIt has over 1.5 billion users globally and the app has reached out to more than 200 countries and regions and it is currently available in 39 languages. ShareIt has over 400 million user base in India.
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