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Sirona Hygiene has always aimed at breaking the taboo around intimate and menstrual hygiene issues for women with their innovative products. To create awareness around menstrual hygiene, Sirona Hygiene launched a social media campaign titled #ThePeriodTalk, on World Menstrual Hygiene Day, May 28.

The campaign #ThePeriodTalk was set up to encourage their audience to share their period stories on social media. The idea behind the campaign was to break the taboo around menstruation and not associate it with shame and embarrassment.

A Menstruation Bracelet gif was used to support the larger objective of the day. It was created by the MHDay organisation, which introduced it as a global symbol for menstruation. The audience was encouraged to use the gif on their images while mentioning their own personal period stories to end the taboo around periods. The total number of impressions received from the campaign was 213,886 with a total reach and engagement of 173,802 and 2,394, respectively.

The best entries won free Sirona Hygiene vouchers worth Rs 1500 and participants tried to break the stigma around periods by sharing their own personal stories and inputs on the topic. The brand conducted live sessions on social media with their empanelled doctors, Dr Arushi Kehar, Sr Manager, Research, Advocacy and Wellness at Sirona Hygiene and Dr Diksha Chaddha, MD (Gold Medalist) Medical Director. They collaborated with online women communities and brands such as Taarini Foundation, Momspresso, Aara Health, Miss Malini, Momspresso and SuperBottoms.

Deep Bajaj

Educating and creating awareness about menstrual and intimate hygiene for women, Deep Bajaj, CEO and Co-Founder of Sirona Hygiene, said, "We are a part of an era where the answers to menstrual hygiene concerns are rapidly evolving to fill the gap that the mainstream narratives and solutions had left. Sirona is striving to bring unique solutions that are no more limited to disposable sanitary pads and dialogue that is finally breaking the silence and coming out of black poly bags. At Sirona, Menstrual Hygiene Day marks what inspires us to keep working towards achieving sustainability. Our journey through the years and years to come is aimed at making the right solution accessible to more women, and minimising environmental impact."

With immense noise around World Menstrual Hygiene Day, Sirona Hygiene is on the right path by breaking the taboos around menstrual health and helping decrease period poverty in India.