Six tools to turbocharge your content marketing

Karthik Nagendra, CEO, Thought Starters, suggests a few tools to up your content marketing game and improve ROI

Karthik Nagendra
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This is an era of Digital Darwinism — a time when technology and society are evolving faster than companies can adapt. Since the past decade, technology has become a part of everyday life, and companies are obliged to upgrade legacy technology strategies and strengthen methodologies to suit the evolving needs of its customers better. And, the need to do so is becoming increasingly essential.

As pointed out by Demandmetric, Content marketing costs 62% less than traditional marketing and generates about three times as many leads. That being said, various tools help you kickstart your content marketing strategies and generate better ROI than sticking to traditional marketing.


Here are six tools to up your content marketing game and improve ROI:



Whether you are writing a blog, a white paper, company report, or a simple email, having the correct grammar and structure sentence is extremely crucial. Grammarly is a free browser extension that scans text to check for spelling and grammatical errors.

What so different about this tool that makes it everyone's favourite?  Grammarly gives a score based on the grammatical accuracy of the text to understand how much you need to improve the article. And additionally, it highlights sentences that could be restructured to make your content enticing. This is the perfect tool to write engaging content.


Google Analytics

An absolutely free platform, Google Analytics is one of the most popular tools. It lets you evaluate audience responses and restructure strategy while also providing demographics for better implementation of your plan.

While it can be used for varied reasons, here are two features that are widely used.  Google Analytics allows you to keep a tab on your daily visitors, popular pages, and to measure traffic that you can use to optimise campaigns. The bounce rate feature lets you understand if people are engaging with your content. Use this feature to improve your customise content for your audience.



One of the most challenging tasks than getting people on your website is to make them stay. SumoMe is here to make your life easier and offer you a solution to this. While it offers a wide array of solutions to grow your audience and develop your overall reach, the most notable feature is the list-building tool.

This great feature tracks the mouse movements on your page or website and identifies actions made by the person and notify when they are about to leave the page. This helps you to set up triggers like a  pop-up message to check your latest post, provide offers, or even an email opt-in form to make your users stay.



The perfect solution to a million social media platforms is Hootsuite. It basically provides combined analytics for Twitter, YouTube, Facebook, LinkedIn, and Instagram. 

One of the best ways you can put it to use is by using it to measure your page engagements on all platforms. It also enables real-time tracking for quick actions. Additionally, get a neat graph showcasing all the mentions of your brand within a specific timeframe to see your social standing in the market.



In a sea of content, how do you assure your content stands out? People have moved on from the idea of general content and now look for  Quirky content, eye-catching headlines, articles that get them hooked, and this is precisely the reason why you need Almighty.Press.

Almighty.Press as the name suggests lets you find stories and news that can have the potential to go viral. This intuitive platform connects you with a real-time news feed, refined to your needs as per trending news or content from around the world.



You are creating content, uploading it consistently but still don't seem to be getting any traction? That's where this tool, Tweriod, comes into the picture. It's crucial to know when your audience is most active on social media, and it's not always when they are most active on your website. 

Tweriod is an amazingly useful little tool that the apt time to share your content on Twitter. It's free upto 1,000 followers. A detailed report is given to you after analysing your active followers and how your posts have performed previously. While these results may be based on data from Twitter, it's feasible to assume your other social profiles follow a similar pattern.


While these tools are powerful standalone, one of the best ways it to also combine a few and make it work for your businesses, identify potential viral content with Almighty.Press, Once you have users on your site you can try  SumoMe to increase the chances of a social share or email opt-in.

This is just one of many examples, mix and match tools to understand what is the perfect fit for your company. You can also identify the right partner company to help you identify the required tools to implement and manage your content marketing efforts efficiently.

(Disclaimer: The opinions expressed in this article are those of the author. The facts and opinions appearing in the article do not reflect the views of and we do not assume any responsibility or liability for the same.)

Six tools to turbocharge your content marketing Karthik Nagendra