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On the occasion of World Tailor’s Day on February 28, Siyaram’s Silk Mills has unveiled the ‘Kahani Karigar Ki’ campaign celebrating the hard-work that they do.

The campaign focuses on the connection between a tailor and his customers, and the joy they share: The joy of the customer who gets to wear something delightful, and the tailor who gets to bring these positive emotions to others. 

The campaign has been conceptualised and executed by Agency09.

N Gangadhar, VP, Marketing, Siyaram Silk Mills, said, “Through ‘Kahani Karigar Ki’, we wanted to celebrate every tailor everywhere, no matter how big or small. We recognise the crucial role that tailors play in the lives of our brand and of our consumers, and we are delighted that this campaign recognises their incredible contribution to the happiness of every person their clothes drape.”

Saheb Singh, Senior Manager - Brand Strategy, Agency09 added, “Tailors are an important part of our brand’s ecosystem. They are the very first users of Siyaram's fabrics, and we wanted to honour them through this campaign, while capturing the connection between an individual and his go-to tailor.”