SkinKraft launches video series featuring eminent personalities sharing their stories of #Iammytype

The brand reiterates the idea of challenging stereotypes, of being different without really being slotted in any one category, in a very distinct and unconventional manner

BuzzInContent Bureau
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SkinKraft Laboratories, the AI-driven dermatologically approved customised personal care brand, has extended the narrative of its recent campaign #Iammytype with a video series featuring opinion leaders, innovators, artists and experts across industries. Through the series, the brand has reiterated the idea of challenging stereotypes, of being different without really being slotted in any one category, in a very distinct and unconventional manner.

While the campaign film focused on shedding stereotyping and urging women to be their own kind, the brand’s core value proposition has now seen acceptance from the think tanks across the globe, who have shared their thoughts on being your own kind by discussing their struggles on how they have strived to create their own niche, sharing individual successes and inspiring stories.

Notable personalities include Chander Kanta Gariyali, IAS, Social Activist and Author; João Pedro Paes Leme, Founder, Play9; Nand Kishore Chaudhary, CMD, Jaipur Rugs; Ghanshyam Tiwari, National Spokesperson, Samajwadi Party; Giuseppe Di Nuccio, Chief Executive Officer, Italian Creation Group SpA; Hendy Setiono, Founder and CEO, Baba Rafi Enterprise; Dr Ramesh Byrapaneni, Cardiologist turned Venture Capitalist; Ashish Kashyap, Co-Founder, Ibibo Group and IndMoney; Vivek Bhargava, CEO, Dentsu Aegis Network; Shivani Poddar, Co-Founder, FabAlley and Indya; Payal Singhal, Fashion Designer; Prabhkiran Singh, CEO,; Atul Jalan, CEO, Algonomy; Girish Ramdas, CEO, Magzter, Manish Kapoor, CEO, Pepe Jeans London, Pallavi Barman, Brand Custodian, HRX by Hrithik Roshan; Kavindra Mishra, MD, House of Anita Dongre, Richa Bahl, Interior Designer, Design Studio, Neha Kant, Founder and Director, Clovia; Abhishek Jain, Gujarati Film Director and Co-Founder of OHO OTT, Tarana Lalwani, Senior Director, Innoven Capital Leading Venture Debt Fund, Prashant Chottani, MD, Travelxp and many more.

#Iammytype video series:

"We are so proud to see these powerful, inspiring voices, believing in our brand thought and joining forces to give intense momentum to the Idea. The unscripted video messages and their real-life stories is an extension for a call to action to embrace your type, enrich your type and shatter every possible stereotype”, said Chaitanya Nallan, CEO and Co-founder of SkinKraft.

“SkinKraft has emerged from this true belief in the power of being different, celebrating your authentic self with #Iammytype echoing that philosophy. With different names, gender, languages, religion, philosophies, countries, political instincts and professions, why should our skin, body and hair care be generic and not tailored to just us? The beauty world is shifting away from mass manufacturing to tailor-made solutions and experiences. Customised skin, hair and body care is the future and SkinKraft advocates it with 400,000+ SkinKraft users who are already part of the #IamMyType Movement. We are on the right track to revolutionise beauty with customised e-commerce,” he added.

Skinkraft #Iammytype