PepsiCo has brought Slice in a new avatar and reformulated it making it India’s thickest mango drink. This claim is backed by an independent research conducted by Nielsen.
The brand has launched a new TVC campaign, ‘Naya Slice Itna Thick Kaise’, featuring actor and brand ambassador Katrina Kaif. Along with it, PepsiCo has amplified the campaign on social media using key youth influencers and Kaif’s social media handles.
In the various social media posts, the influencers are seen creating content promoting the thickness quality of the reformulated Slice.
According to Sheeko Brandscore graph, on March 3, 2020, the brand fetched more than 50 million views by collaborating with influencers targeting the youth and Kaif posting the brand campaign on her Instagram page.
Katrina Kaif’s post:
Other influencers’ posts:
The brand spent an estimated amount close to Rs 10-15 lakh on bringing these influencers on board. As the summer is approaching, the brand has just begun using social media to reach out to the consumers.
Sheeko Brandscore graph:
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