Society Tea campaign ‘The tea society called India' captures essence of India's tea-drinking culture

Society Tea’s brand campaign ‘The tea society called India’ celebrates the home-grown tea-drinking culture across India through a visually appealing photo essay campaign.

As part of the campaign, the brand brought on board a few photographers and filmmakers who created a documentary and clicked pictures capturing people across cultures having tea in beautiful frames, making the film look appealing.

Here’s the film:

Society Tea has created a website, which offers photo essays of human interest. These pictures can be bought on the website, proceeds of which will be donated to an NGO of the buyer’s choice. 

Talking about the campaign, Karan Shah, Director, Society Tea, said, “Society Tea has always been invested in the cause of charity. The Tea Society Called India campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond. These artistically shot images can be framed in households, offices or can be gifted to your loved ones, while at the same time, making a difference to the society. Through this campaign, we are hopeful to reach out to underprivileged children, deprived women and living creatures who will get to see a better day because of the support.”