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Sony India undertook an online campaign #CreateWithSony to keep participants engaged during the lockdown. Hosted on Sony Alpha India Instagram page, this campaign is mentored by Sony Artisans and influencers who conducted interactive live sessions on how one can explore their creative side and hone their photography skills even within the confinement of their homes.

 Mukesh Srivastava, Head Digital Imaging Business, Sony India, said, “We wanted people to stay connected to their passion for photography even while they were at home and that’s how we came up with the idea of #CreateWithSony campaign”. He said, “This campaign helped participants discover the joy of miniature photography as we received many entries appreciating everyday life and little things around us. Some other popular genres included macro, portrait, tabletop and indoor photography.”

Initiated in April, after the lockdown was announced, the campaign has garnered a total of 700K impressions, cumulative engagement of 189k and 3k+ entries on Sony Alpha India Instagram page.

The campaign:

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The result is a mix of user-generated content in the form of images and videos across multiple genres, submitted by enthusiastic participants from all over the country. Participants reproduced the concept in their own unique ways with nature and landscape photographers beautifully recreating outdoor shots and bringing them right into their living rooms. A lot of content was generated around food photography and vlogging.

Owing to the success of #CreateWithSony campaign, the brand decided to make it a permanent property by creating a microsite on Alpha community. Sony Alpha Artisans and influencers involved include The Wedding Filmer, Nimit Nigam, Chintu Pathak, Shreyans Dungarwal, Hrigandha Mistry, Kedar Bhat and Shubh Mukherjee.

To view what some storytellers have created and learned with Sony tutorials as well, visit: