Stand-up comedy as branded content: How to get it right

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

Hamsini Shivakumar Delhi, February 17, 2021

Stand-up comedy first found its way into Indian branded communication in 2011. Tata Docomo had featured actor Ranbir Kapoor to deliver 30-second bits about the common faults found with cell phone plan...

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Stand-up comedy as branded content: How to get it right

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

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Stand-up comedy as branded content: How to get it right

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

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ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

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What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account