English entertainment channel Star World went down memory lane by bringing one of the classic TV shows, ‘The Wonder Years’, from the golden era of 1990s when it was first introduced to Indian adolescence.
Audience can relive childhood days with the classic family sitcom. The Wonder Years is currently airing in India on Star World, every Monday-Friday, at 6 pm.
Keeping in sync with the show’s sentiment of reminiscing the good old days, the channel took to the microblogging site with a throwback to the time of retro style Star World logo and took viewers back to simpler times.
To give some respite to people stuck at home, Star World jumped in and added on to the wave of nostalgia that has hit the country owing to the lockdown. Through this interesting interaction initiated by the channel, other brands and TV channels got on board and reminisced some nostalgic moments from their rich history.
It all started with Star World tweeting “Throwback to the time where we helped you build your love for your favourite shows one episode at a time! #TheWonderYears”.
Throwback to the time where we helped you build your love for your favourite shows one episode at a time! #TheWonderYears pic.twitter.com/hLpnNgE5jY
— Star World (@StarWorldIndia) April 28, 2020
And what followed were responses from the pioneers of Indian TV among other leading brands. Star Sports called out the good old days when India won its first Cricket World Cup!
Three words. First. World. Cup. #TheWonderYears pic.twitter.com/ViY3pgKamJ
— Star Sports (@StarSportsIndia) April 28, 2020
National Geographic shared a throwback to the cosmic big bang.
Oh, our wonder years exist from the dawn of time to the distant future, like the mysteries of the Cosmos. Watch Cosmos on National Geographic and learn how our world was made, one century at a time. #TheWonderYears pic.twitter.com/Q66RihLKXK
— Nat Geo India (@NatGeoIndia) April 28, 2020
Star Plus took us back to the historic moment of Draupadi’s Swayamwar.
The excitement to watch a historic moment all over again with Draupadi's Swayamvar. Definitely our current #ThrowbackMoment.#TheWonderYears. pic.twitter.com/HRjAPcLVFG
— StarPlus (@StarPlus) April 28, 2020
MTV India reminded us of the ’90s when we would be hooked to MTV Bakra!
@StarWorldIndia Throwback to the time when we introduced you to the OG GOAT of reality TV! #TheWonderYears pic.twitter.com/AfTnww2TRM
— MTV India (@MTVIndia) April 29, 2020
McDonald’s took us back in the days of “Choti Choti Khushiyaan”.
#TheWonderYears are about ‘Choti choti khushiyan’ pic.twitter.com/sOdrZAB97p
— McDonald's India (@Mcdonaldsinind) April 29, 2020
Also jumped in Walt Disney Studios India with references to our beloved Disney characters — from Mowgli to Nemo.
Somewhere between the #TheWonderYears of watching Mowgli and Finding Nemo on TV, we all grew up! pic.twitter.com/tG2dVeZwjB
— Walt Disney Studios India (@DisneyStudiosIN) April 28, 2020
Adding more fun, Gaana.com, Flipkart Video, Star Gold, Shemaroo, Cadbury Bournvita India, Star Movies, Disney+ Hotstar, and Freshworks, also joined the banter.
With this ultimate throwback to #TheWonderYears, Star World brought together brands of yesteryear and reminisced the times when life was easy.