Taproot Dentsu enters content world, delivers Parcel and nails it

One of the finest traditional advertising agencies, Taproot Dentsu has put its best foot forward in the world of content marketing with the launch of a short film titled ‘Parcel’ for HarperCollins India.

Scripted and directed by Taproot Dentsu Creative Head Titus Upputuru, Parcel is a riveting short film celebrating the wonderful power of the narrative. This short tale chronicles its scheme with such detail that it will keep you hooked until the very end.

The launch of Parcel also marks the beginning of a celebration of crime writing from India and around the world. HarperCollins India is the only Indian Publisher to have an exclusive imprint for crime and thrillers, Harper Black.

With Parcel, HarperCollins India aims to reinforce the power of a good story and establish new ways of storytelling to an audience that is now consuming all its forms — words, audio and moving images.

Ananth Padmanabhan, CEO, HarperCollins India, said, “Who doesn’t love a good story that keeps you at the edge of your seat! At HarperCollins, we are constantly thinking of new ways and new platforms to reach audiences through storytelling. Parcel, our direct-to-screen offering, will be a first of many more. As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium; and, our crime fiction promotion aims to showcase the extraordinary range of stories, of which, we have many to offer. I hope audiences will love this film.”

Upputuru said, “Storytelling is an ancient art form. It is also terribly current with platforms such as Netflix and Amazon streaming some amazing content. I have always been in love with this medium since my literature days. Today, our business of marketing and communication allows us to tell stories every day. HarperCollins India publishes an eclectic mix of stories every season and this film was a great opportunity to celebrate their crime section.”

The film was launched on the HarperCollins India Platform on November 25, 2019.

The film: